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雅思大作文真题：购买奢侈品的影响

大作文真题：More and more people want to buy famous brands of clothes, cars and other items.What are the reasons?Do you think it is a positive or negative development?

雅思写作高分范文：

Surveys show that more and more people have a tendency to buy goods of famous brands. In this essay, I will analyze some possible reasons behind this phenomenon and the effect of this trend.

调查显示，越来越多的人倾向于购买名牌商品。在这篇文章中，我将分析这一现象背后的一些可能的原因以及这一趋势的影响。

To begin with, many branded products are manufactured by large companies, who usually have a larger budget to hire stars and celebrities to endorse their products. Many consumers choose famous brands just because they admire these celebrities. It is believed that people feel closer to their idols when they use these products.

首先，许多品牌产品都是由大公司生产的，他们通常有更大的预算来雇佣明星和名人来代言他们的产品。许多消费者选择知名品牌仅仅是因为他们欣赏这些名人。人们相信，当人们使用这些产品时，他们会感觉更接近他们的偶像。

Another factor is perhaps the consumers' sense of vanity, which is considered as human nature. Using famous brands is a symbol of taste and social status. This is why people are generous in buying branded clothes, shoes, cosmetics, etc. and even those who cannot really afford these also follow the fashion.

另一个因素可能是消费者的虚荣心，这被认为是人的本性。使用知名品牌是品味和社会地位的象征。这就是为什么人们会慷慨地购买名牌服装、鞋子、化妆品等等，甚至那些买不起这些衣服的人也会紧跟时尚潮流。

Buying famous brands, usually with better quality and longer service life, can give consumers better experience and decent life. However, this consumption pattern has negative impacts. As most branded products are expensive or over-priced, consumers have to spend more money in order to cover their living cost, which causes an economic burden on ordinary families. What is worse is that this trend may encourage people to compete over material things, leading to waste of goods and pleasure-seeking lifestyles. People, especially youngsters, tend to pursue better material life and take everything for granted.

购买知名品牌，通常质量更好，服务寿命更长，能给消费者带来更好的体验和体面的生活。然而，这种消费模式具有负面影响。由于大多数品牌产品价格昂贵或定价过高，消费者不得不花更多的钱来支付他们的生活成本，这将给普通家庭带来经济负担。更糟糕的是，这种趋势可能会鼓励人们在物质上竞争，导致商品的浪费和追求享乐的生活方式。人们，尤其是年轻人，倾向于追求更好的物质生活，把一切都视为理所当然。

Overall, in this materialistic society, using famous brands is a personal choice and consumers have the right to decide what to buy. However, considering its possible negative influences, I think this trend should not be encouraged.

总的来说，在这个崇尚物质的社会里，使用名牌是一种个人选择，消费者有权决定买什么。然而，考虑到它可能带来的负面影响，我认为不应该鼓励这种趋势。

雅思大作文7分范文：追逐奢侈品的利弊

真题：More and more people want to buy famous brands with clothes, cars and other items. What are the reasons behind this? Do you think it is a positive or negative development?

雅思大作文解析

本周雅思考试作文题目是2013年11月30日的原题重现。最近的雅思考试作文，2013-2015年的原题复现率比较高，请各位烤鸭重点复习这几年的真题。

喜欢名牌衣服，名牌汽车和其他名牌产品，这已经成为越来越多人的习惯。那么，到底是什么原因让人们如此喜欢名牌呢?我们当然也可以从物质、心理和社会三个层面来加以考察。

物质方面，知名品牌的质量一般说来更好，更值得信赖;

心理方面，知名品牌能给人带来自我满足感;

社会方面，使用知名品牌容易获得别人的信任。

至于这种趋势是好还是坏，大家可以根据自己的理解进行选择论述。比如，我们可以认为这是一种坏的趋势：

首先，追求名牌会让我们花掉更多钱，而这些钱完全可以用来更好地保护我们的身体或者投资教育;

其次，追求名牌会让我们变成心理扭曲的消费者;

再次，如果人人都看重品牌，那么这个社会就会变得很势利，买不起名牌产品的人难以得到社会的尊重，从而让社会变得不公正。

雅思大作文范文：

Is a famous brand a matter of identity or vanity? There are reasons to explain why more and more people want to buy brand names. However, to my mind, this trend is a negative development.

名牌是身份问题还是虚荣心问题?我们有理由解释为什么越来越多的人想买名牌。然而，在我看来，这个趋势是不利的。

(1) 本段直接进入话题，同时明确给出自己的观点。

(2) identity 身份

(3) vanity 虚荣

(4) to my mind 在我看来

Although people who are not vanity-conscious generally buy off-brands for price benefits, many consumers buy brand names for a variety of reasons: quality confidence, social acceptance, and customer loyalty. Firstly, recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand, and for this reason consumers rely on prior experiences or public word-of-mouth when selecting famous brands of clothes, cars and other items. Secondly, people have a desire to fit in, whether at work or in social circles, and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance. Thirdly, consumers develop loyalty to particular brands that provide a consistent, high-quality experience, and that loyalty is essentially an emotional attachment to a brand.

虽然没有虚荣心的人通常为了价格利益而购买非品牌，但许多消费者购买品牌，原因有很多：质量自信、社会接受和顾客忠诚度。首先，公认的名牌通常表现出产品质量的一致性，而这一致性促成了品牌的形成，因此消费者依靠以前的经验或者口碑来选择名牌服装、汽车和其他商品。其次，无论是在工作场合，还是在社会圈子，人们都渴望融入，所以人们想买名牌，因为他们相信，品牌将有助于更好地被社会接受。第三，消费者对那些提供一贯高质量体验的特定品牌有忠诚度，而这份忠诚度本质上是一种对品牌的情感依恋。

(1) 本段论述人们购买名牌的三个理由：质量、社会接受和品牌忠诚度。

(2) off-brands 过季的品牌

(3) a variety of 多种多样的

(4) loyalty 忠诚

(5) consistency 一致性

(6) evolution 进化

(7) prior 先前的

(8) social acceptance 社会接受度

Although buying famous names is necessary for some special purposes, I believe it is generally a negative development. We all know that the product with a famous name is usually a lot more expensive than its less known counterpart, which means we have to pay much more for it. Besides, the strong desire for famous brands may turn us into irrational consumers and prompt us to try all, even illegal, means to buy them. Finally, if everybody in the society worships the famous brands, then the world may become an unjust place to live in because people will develop a biased contempt to those who cannot afford these brands.

虽然为了某些特殊目的购买名牌是必要的，但我认为这个趋势从总体上看是负面的。我们都知道名牌产品比其不知名的同类产品通常要昂贵得多，这意味着我们得为此付出更多的代价。此外，对名牌的强烈渴望可能会使我们变成非理性的消费者，促使我们去尝试所有的，甚至是非法的，手段来买下它们。最后，如果社会上的每个人都崇拜名牌，那么世界就可能成为一个不公平的地方，因为人们会对那些买不起名牌的人产生偏见。

(1)本段讨论为什么热衷品牌是负面的：付出更多金钱，非理性消费，导致不公平的社会。

(2)counterpart 对等的人或物

(3)irrational 不理性的

(4)prompt 促使

(5)worship 崇拜

(6)biased 有偏见的

(7)contempt 轻视;看不起

In conclusion, though more and more people prefer famous brands for one reason or another, personally I do not think much of this trend. The craze for famous brands, in my view, is harmful to both individuals and the society as a whole.

总之，虽然越来越多的人因为某种原因而更喜欢名牌，但我个人并不很看好这一趋势。在我看来，对名牌的狂热对个人和整个社会都是有害的。

(1)本段是结论，明确提出自己的观点。

(2)craze 疯狂

(3)as a whole 作为整体地

雅思大作文真题解析：追逐奢侈品

雅思大作文范文解析：

本题讨论人们买奢饰品的原因以及这是一个消极还是积极趋势。题目类型是混合类题目， 题目问问法是What are the reasons?Do you think it is a positive or negative development?类型，可以采用4段式作文结构。

文章结构 P1：引入话题+回答原因和表明观点(否定观点)

P2：指出此消费模式的原因：融入社会圈;

P3：论证观点：对个体的心理健康和社会都有负面影响;

P4：总结：概括文章内容和重申观点。

高分话题表达

Brand conscious 有名牌意识的

Motive 动机

Consumerism 消费主义

Might as well 最好

Disposable income 可支配收入

This is the case in sth. 这是一个事例在某方面

Take a heavy toll on 对...有负面影响

Be perceived as 认为

Be of no use 无用的

Keep up with the Joneses 攀比

雅思写作高分结构

With the disposable income rising 独立主格结构

Not because...but because 平行结构

..., thus doing sth 非谓语结构做结果状语

Available and accessible 押头韵

......, an unhealthy mentality that 概括性同位语

Never will this be 部分倒装结构表达强调

雅思大作文真题范文

Luxury brands such as BMW, CHANEL, and Rolex are increasingly available and accessible in today’s world so that an ever increasing number of people are brand conscious and purchase seemingly high quality, pricy luxuries. The major motive for such consumerism is the desire for better social acceptance and it might as well be discouraged.

One main reason is that consuming luxury products could help people to fit in,whether at school, work or in social circles. With the disposable income rising, buying these well-known brands from the perspective of consumers will contribute to greater social acceptance. This is especially the case in fashion. Some consumers often buy clothing brands either perceived as fashionable, trendy or high class, or easily accepted by a particular subculture or peer group.

Never will this unhealthy desire for famous brands be better for people themselves and the society as a whole. Some products in famous brands indeed have better quality and reputation. For example, Audi or BMW produce cars with elegant appearance and amusing spare parts, thus being more appealing to customers than those unknown brand cars. However, this is not that simple. There are still a number of individuals who buy these products not because they are extraodinary in quality but because they can help them be accepted by a certain group or show distinct personal image and even give them a chance to show off , even though these products may be of no use to consumers. In this case, people will just keep up with the Joneses, an unhealthy mentality that will not only take a heavy toll on their financial condition and personal life but result in some social problems,such as the waste of resources and other negative social consequences.

In conclusion, purchasing famous brand products like clothes, cars and other items maybe simply for being socially acceptable and my view is that this kind of consumption is detrimental to every single individual involved and the whole society.